WHITE RAINBOW window stickers

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Set of window stickers for White Rainbow (Белая Радуга) dental clinic.

This project was developed by a small team: Philipp Muraviev (marketing|creative direction|copyright), Ilya Uskoev (art direction) and me, Anna Ryzhova (illustrations), together with the clinic CMO, Anastasia Yehtaryan.

Our task was to attract attention to the new clinic opened in the neighbourhood

to local residents and passers by.

Together we discussed the values of the brand's value proposition and came up with some keywords.
After that Philipp and Ilya made a list of captures to highlight the values.

We then brainstormed for the illustration style to match them up.

The goal for illustrations was to be friendly, calm and intellectual, with a touch of gentle humour. They had to be appealing to both kids and adults, inviting them to have a closer look, take a photo and share with a friend.

While keeping the style simple, we wanted to avoiding cliché medical plots.

After our team agreed on the initial ideas for each capture, I created a number of digital sketches to be traced into vector image and become a sticker.

It was fairly tricky as I had to only use white colour, thinking about negative space as of "black",

yet keeping in mind it will be transparent :)

Below you can see the result of our work, hope you enjoy!